dp69 is the new must in the eyewear fashion. Optical and sun model with sparkling and smart style, combining the quality of materials with a plucky and appealing look. dp69 shows all the success of a fully Made in Italy design. The very best Italian craftsmanship skillfully shapes the most innovative raw materials, enhancing their strengths through the coolest and most fashion shapes of the moment. Extravagant color combinations, contrasts and nuances which catalyze the attention of a style-conscious target, inclined to transgress and flaunt its originality, without ever relinquishing good taste and elegance. The irreverent fluo-camouflage very wearable in its super-flex materials, the pop Way Farer with "one click swap" lenses, The Iridescent, the Soft-Touch and the Glittered ones, freely inspired to the " Disco 80s ". dp69 is the new point of view, the new must in fact of Eyewear Fashion. A colored and lively mood, versatile and “easy to wear”, models that show off the personality of the wearer to the full, on every occasion. Careful and appealing packaging completes the presentation of this eyewear, already a cult. through the social networks, the communications campaign plays with the viral marketing concept. 100 original faces have been chosen as spokespersons for the “upside down” photo shoot that will launch the dp69 brand. Impossible to resist the temptation to share the photo on our social profile ... upside down!